Building multi-store marketplaces and optimizing retail experiences that drive measurable conversion and revenue growth

E-commerce products demand understanding complete customer journeys from product discovery through checkout, inventory management, and post-purchase experience. From building Two Crocodiles marketplace with 20+ independent shops and optimizing retail platforms that reduce friction to building marketplace dynamics, I've delivered products balancing user experience with business profitability.

Led market research and UX/UI redesign for Cabe storage platform as Product Owner, reducing purchase process from 8+ steps to 4 steps with significant conversion improvement. This involved user research, journey mapping, A/B testing, flow optimization, and coordinating design and engineering teams for measurable business impact.

Earlier marketplace experience scaling Barcelona-Home from 0 to 10,000+ users provided foundation in two-sided platform dynamics and payment processing applicable to retail contexts. Development work with major retail brands including Bledina, Gallina Blanca, and Fontvella built understanding of FMCG e-commerce including product catalogs and purchase workflows.

Platform expertise spans WooCommerce, Magento, and PrestaShop implementations. Managed payment gateway integrations reducing transaction costs 60% through billing automation, optimized checkout flows through A/B testing, and built mobile commerce experiences that convert browsers into buyers.